Thoroughly understanding the WHY is at the heart of our discovery process. We ask the hard questions:
- Why are you in business?
- Why should people do business with you?
- What differentiates you from your competitors?
Developing marketing strategies to capture the WHY and defining the HOW to translate them into action defines the planning stage. Getting these two stages right is critical to saving time and money downstream, and ultimately ensuring better success with each targeted campaign.
Our clients are not passive bystanders! We believe that we can arrive at the best solutions by partnering with the people who know their business best – our clients themselves. The approach we use is a well-defined interactive process that keeps you engaged at every step, while recognizing that you also have an organization to run.
I gained such inspiration from the wonderfully positive spirit of the children being treated for cancer or other life threatening illnesses at Egleston. It seems to put life in perspective and the importance of living a legacy of giving.
Louise enjoys the challenge of unlocking the potential in her client’s brands when taking a fresh look at the issues they face and goals they wish to accomplish. She believes that to be a creative problem solver you have to be inherently observant about life around you. She gains creative strength from nature whether it is while she is hiking or observing human behavior in the hustle and bustle of the New York City streets. One of her favorite jobs was as Director of Marketing for Egleston Children’s Hospital in Atlanta.
Louise Pritchard is an experienced professional with progressive leadership roles and a successful track record in cross-industry strategic brand market development, relationship management and business problem solving. She started Pritchard Volk Consulting, LLC, in 2001 after nearly 30 years in the business arena. Her experiences with FORTUNE Magazine, as Director of Marketing of Holiday Inn Worldwide, Director of Marketing of Egleston Children’s Hospital and other high level marketing positions helped her form the philosophy and process for her consulting business.
Ms. Pritchard brings her creative problem solving and critical thinking approach to the table for each client. Her passion and drive is evident in helping each client to discover their “ah-ha” moment and uncover new ideas and strategies that can transform their brand strengths into growth potential.
Specialties: Ms. Pritchard’s areas of expertise include:
- Relationship Management with top level company executives
- Developing integrated marketing strategies
- Leveraging brand awareness through consultative selling
- Facilitating a brand review through analysis and assessment processes
- Project management and business problem solving
- Developing and executing targeted promotions
- Experience with FORTUNE 1000 companies and state economic development authorities
I believe each client’s situation is unique, and I owe them the courtesy of treating their business challenges with original thought, research and planning.
Sherry learned a life lesson in critical thinking at the hands of her third grade teacher. Asked to vote by show of hands about two possible perpetrators of a prank depicted in a cartoon, Sherry didn’t raise her hand. The teacher called her on it, pressing her to choose. A little voice in her head whispered, “There isn’t enough evidence. You don’t know.” Pressed to answer, however, she went with the majority opinion for fear of being the laughing stock of her peers. Of course, the right answer was, “I don’t know,” and Sherry immediately regretted that she didn’t take the bold stand. She carries that lesson with her, and to this day she highly values critical, independent thinking.
Sherry has a B. S. in Electrical Engineering from Penn State University, and an M.S. in Management from the Sloan School at MIT. Following business school, she worked in the nascent information technology field in the greater Boston area, helping clients to implement custom information technology solutions, and spearheading several successful efforts to spin off new ventures. She enjoys staying on top of the latest technology trends, and bringing new solutions to clients as they apply.
When not in front of the computer, Sherry enjoys running, golfing, and generally staying fit. She is the married mother of two boys, and prizes great food, especially home-cooked, candle-lit family dinners!