Huger Memories

Sarah Wiley started Huger Memories in 2012 after an accomplished career in interior design. Her art brings to life cherished memories of her clients using fabrics, color and textures. She contacted Pritchard Volk Consulting, LLC after reading Louise Pritchard’s series of articles on branding in the Southern Coterie newsletter (

Sarah was struggling with how to tell her brand story. PVC worked with her in a one day workshop, walking her through a discovery process where she uncovered the essence of her brand: the Why, How and What for Huger Memories. From there we helped her hone the Huger Memories messaging including the elevator pitch, press releases and advertising opportunities. During the one-day workshop, PVC also guided Sarah through an evaluation of strategies for growing her business.