For more than two years, Pritchard Volk Consulting has helped Middle Peninsula, an established and growing insurance agency serving customers throughout southeastern Virginia, with their marketing needs. Middle Peninsula called on Pritchard Volk Consulting initially for help on a very specific task. Our role has continued to expand over the past two years as we help Middle Peninsula implement a comprehensive brand strategy to help the firm continue to grow and maintain its high standards as it moves to the next level.
To develop a thorough understanding of Middle Peninsula’s marketing situation, we interviewed all key agents to evaluate the marketing tools they need to support their business development, and developed a tactical plan for developing and deploying these tools.
Ongoing projects include:
- Reviewing and advising on all marketing efforts including the website, printed collateral and advertisements.
- Writing and publishing a quarterly e-newsletter than can be converted to a PDF for printed versions.
- Creation and production of marketing collateral including brochures and advertisements designed to highlight various areas of expertise.
- Support for promotions and sponsorships
- Development of a marketing and communications plan specifically for the Deltaville office
- Public relations, specifically to highlight the firm’s community involvement.