Williamsburg Symphonia

logo_wmbg_symphPritchard Volk took the Symphonia through a workshop process to first rework its outdated mission and vision, and then to proceed with a strategic marketing plan. With the Symphonia, we developed a set of consistent marketing strategies and accompanying tactics to support their new mission and vision. Of primary importance was the Symphonia’s desire to reach out to a more diverse audience. During this process, we performed extensive research, conducted surveys and focus groups, and developed new programming recommendations. The result was a full complement of marketing materials including, brochures, rack cards, advertising and public relations efforts. Through our recommended new marketing initiatives, the Symphonia:

  • Sold out the first three years of its Music Under the Stars outdoor pops concert
  • Saw an increase in individual contributions based on the success of Music Under the Stars
  • Opened up new partnerships and sponsorships in the community because of the exposure to a broader audience, and
  • Introduced a new subscription series for pops and family concert